A plan to bring D.C Sharp renovation, refurbishment and extension enquiries from Watford, Hertfordshire and North London. The first enquiries from ads arrive in the first three weeks. Your position on Google improves over the months after that.
This takes five minutes to read. Choose the parts you want. After the first 90 days, everything is month to month.
Someone searching for a builder or renovation firm will not find you there. The reviews are excellent. They are just listed in the wrong place.
It lists services but no areas, no prices and no pages about finished jobs. There is no call button at the top of the page. A homeowner planning a £20,000 renovation wants to see finished jobs and an area they recognise.
Flooring, bathrooms, decorating, tiling, gardens. Put together, that is a whole-house renovation. We start with that, because it is the work you can show today. We add lofts and extensions as soon as we have one finished job with photos.
Google Local Services Ads (the "Google Verified" listings at the very top of Google) under General Contractor. You pay Google for each enquiry, not for each click. Facebook and Instagram ads using your best before-and-after photos bring in enquiries while Google checks your insurance and ID, which takes 3 to 4 weeks.
We ask your last 20 customers for a Google review. A photography half-day on two finished jobs. Three written case studies. Your Checkatrade profile moved into builder categories and rewritten.
A new website with a page for every job type and every area you cover. Google Business Profile rebuilt. Work on your website and Google profile so you appear on the map when someone types "builders Watford".
You do not depend on Google rankings alone. If one part is slow, the other two keep bringing in work.
First call to start. We collect photos, insurance and company details. A new phone number that records where every call came from. Google Business Profile rebuilt in builder categories. Local Services Ads application submitted. Automatic text reply for missed calls switched on.
Facebook and Instagram ads start, at about £10 to £15 a day. Review requests sent to your recent customers by text. We agree the website design with you.
First enquiries arrive. You get a WhatsApp update every week: how many enquiries, what each one cost, what we are changing. Photography day booked.
Google should finish checking your details, and your Local Services Ads start showing. New website live with project pages. Checkatrade profile rewritten.
Both paid channels running. First case studies published. Your first monthly report: every enquiry, every quote you sent, every job you won, and what you spent.
Review call. We decide together whether to spend more on ads and whether to add Google Search ads. Loft and extension pages go on the website as soon as you have a finished job with photos.
Based on published UK costs for Local Services Ads and Facebook ads for builders, and on our own clients' results. These are estimates, not promises. Your real numbers replace them from month two.
We assume each enquiry costs £35 to £60 across both ad types. From £1,000 a month we add Google Search ads (the ads at the top of Google when someone types a search) for renovation searches. The quote rate and win rate are typical for a builder with good reviews who calls back within 15 minutes.
You can choose any of these on their own. The package at the bottom is everything together at a lower price.
All prices are before VAT. Ad spend is separate and goes straight to Google and Facebook from your own accounts.
Weekly WhatsApp update. How many enquiries, what each one cost, what we changed. Nothing to log in to unless you want it.
Monthly report. Every enquiry, whether you quoted it, whether you won it. We report jobs, not positions on Google.
Three months to set up, then month to month. After that you can stop with 30 days' notice. There is no 12-month contract.
You own everything. Website, domain, Google profile, ad accounts. If you stop working with us, you keep all of it.
What we promise, and what we ask. An enquiry is only worth something if someone answers it. We ask you to answer the phone or call back within 15 minutes during working hours. If you miss a call, the customer gets an automatic text message straight away. You do not lose the job while you are working.
One man to a five-man team in a year.
Harry at Pro Plaster and Paint in Twickenham came to us as a sole trader. After twelve months of Local Services Ads and Google Maps work, he runs a team of five. He is the decorator who gave you our number.
Watch Harry's video and two more client stories on sourcetrades.co.uk
Source Trades works only with tradespeople. Rated 5.0 on Google from 23 reviews. Based in Twickenham, so we can meet you in person.
Tell Nick which services you want, or just say "full plan". We book the first call this week and the first ads are running within two weeks.
Or email nick@sourcelondon.co
Prepared for Ylli Mustafaraj, D.C Sharp Ltd, by Nick at Source Trades, 419 Richmond Road, East Twickenham TW1 2EX. Figures marked as estimates are based on published UK trade marketing data (October 2026) and Source Trades client results; they are not guarantees.